Nude is a savings account and financial friend for first-time homebuyers.
Nude makes it quicker and easier for young people to get on the ladder. First-time buyers can use the app to see how long it will take them to save a deposit and then get suggestions to knock time off the goal.
I facilitated a workshop with the founding team to create a tone of voice and core messaging. I then developed these insights into a core language deck with essential statements that turned their vision into a brand.
The Nude team tested all core messaging through paid adverts to measure the response. We then further refined the copy for use on the website and when approaching investors and media.
I then worked on copy for the mobile app, shaping the onboarding experience and story cards. After launch, Nude invited me to continue working with them to develop the tone of voice and oversee their brand copywriting.